Mastering the Levels of Product Market Fit

Mastering the Levels of Product Market Fit

Recommended Frequency:

Every week on Monday

A Framework for Finding Product-Market Fit
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What's Inside - See The Protocols

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Understand the Four Levels of Product Market Fit

Understand the Four Levels of Product Market Fit

9:30 AM
60m

Learn about the four levels of product market fit:

  1. Nent - Finding 3-5 customers with a problem worth solving
  2. Developing - Going from 5 to 25 satisfied customers
  3. Strong - Achieving repeatability and getting to 100 customers
  4. Extreme - Expanding to new markets and products
Writing Activities
Simple Task
Simple Task
Identify Signs of Being Stuck at Your Current Level

Identify Signs of Being Stuck at Your Current Level

10:30 AM
30m

Learn to recognize warning signs that indicate you may be plateauing at your current level of product market fit. Look out for:

  • Lack of customer love or disappointment if your product disappeared
  • Customers using different features with no clear value proposition
  • Low usage and high churn despite having paying customers
Writing Activities
Simple Task
Benchmark Key Metrics at Your Current Level

Benchmark Key Metrics at Your Current Level

11:00 AM
60m

Understand the key metrics to track at each level:

  • Level 1: Satisfaction first, demand second, efficiency last
  • Level 2: Developing a scalable demand channel, 10%+ inbound from referrals
  • Level 3: Strengthening efficiency metrics like gross margin, burn multiple, churn
  • Level 4: Expanding TAM and considering multi-product strategy
Writing Activities
Simple Task
Simple Task
What You'll Get
  • 💪
    Early Warning
    Catch signs of stagnation early before they become major roadblocks to progress.
  • 💪
    Proactive
    Take proactive steps to address issues and get unstuck rather than waiting for problems to escalate.
  • 💪
    Clarity
    Gain a clear understanding of the product market fit journey and where your startup stands.
  • 💪
    Focus
    Know what to prioritize at each stage to make meaningful progress towards the next level.
  • 💪
    Measure Progress
    Quantify your progress and identify areas for improvement through benchmarking key metrics.
  • 💪
    Prioritize
    Use benchmarking insights to prioritize initiatives that will move the needle on critical metrics for your stage.
What you need to get started
As recommended by the creator

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