Mastering the Levels of B2B Product Market Fit
Recommended Frequency:
Every week on Monday
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What's Inside - See The Protocols
You can customize this routine to suit your needs, so anything you don't like, change or skip it!
Evaluate Your 4 Ps to Get Unstuck
If you are stuck at a level, evaluate your:
- Persona - who you are targeting
- Problem - what problem you are solving
- Promise - how you position your solution
- Product - what you are building
Change one or more of these to get unstuck and progress.
Writing Activities
Simple Task
Simple Task
Identify Signs You Are Stuck at Your Current Level
For each level of product market fit, there are yellow flags that indicate you may be stuck:
- Level 1: Customers wouldn't be disappointed if product disappeared, different customers use different features, low usage
- Level 2: Trouble opening demand floodgates, >20% churn, slow sales cycle
- Level 3: Leaky bucket of churn, slowing growth, saturated demand channels
Writing Activities
Simple Task
Understand the Four Levels of Product Market Fit
Product market fit is not binary, it happens in levels over time. The four levels are:
- Nent - 0-5 customers
- Developing - 5-25 customers
- Strong - 25-100 customers
- Extreme - 100+ customers
Each level has different areas to optimize - satisfaction, demand, efficiency.
Writing Activities
Simple Task
What You'll Get
- 💪Understand product market fit journeyGain clarity on the stages of finding product market fit and where you are in the process.
- 💪Catch issues earlyProactively identify if you are getting stuck at your current stage before it becomes a bigger problem.
- 💪Get unstuck and keep progressingIf you are stuck at a level of product market fit, changing your persona, problem, promise or product can get you moving again.
What you need to get started
As recommended by the creatorWhat do I need to start this routine?
Try It Out, Adjust As You Go!
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