Your current habits are perfectly designed to deliver your current results
― James Clear
― James Clear
Recommended Frequency:
As needed when pitching to investors
This is an automated archive of Michael Seibel Archive video content. Not affiliated with or endorsed by the original content creator. For original videos, please visit the official channels.
You can customize this routine to suit your needs, so anything you don't like, change or skip it!
Develop a clear and concise explanation of what your company does. This should include a two-sentence description and a specific example that illustrates your product or service in action. Aim for clarity and simplicity, avoiding jargon or overly technical language.
Craft a two-sentence description that clearly explains what your company does. For example, "Airbnb lets any home or apartment owner rent out their apartment online. They collect the payment online and take a 15% fee for every booking."
Create a specific example that illustrates your product or service in action. Use vivid details and relatable scenarios to help investors imagine the problem you're solving and the value you provide. For example, "Imagine that you're a waiter who lives in Washington DC, and it's 2009 and the Obama inauguration is happening in town..."
Showcase the expertise and credentials of your team members. Highlight their relevant accomplishments, experiences, and how they've personally encountered the problem your company is solving. This builds credibility and demonstrates your team's ability to execute the vision.
Introduce each team member, their role within the company (e.g., CEO, CTO, CMO), and any relevant titles or positions they hold.
For each team member, highlight their most impressive and relevant accomplishments, credentials, or experiences. Be specific and quantify achievements where possible.
If applicable, share how team members have personally experienced the problem your company is solving. This demonstrates their deep understanding of the issue and their motivation to address it.
Showcase the progress and momentum you've achieved since starting your company. Highlight key milestones, metrics, or achievements that demonstrate your ability to execute and make progress quickly. Quantify your traction where possible, and be sure to include the timeframe in which these accomplishments were achieved.
Outline the significant milestones, metrics, or achievements your company has accomplished since starting. Be specific and quantify where possible (e.g., number of users, revenue, partnerships, etc.).
Indicate the timeframe in which these milestones or achievements were accomplished (e.g., in the last 3 months, since launching 6 months ago, etc.). This demonstrates your ability to make progress quickly.
Reveal the unique insights or non-obvious learnings you've gained about the problem, customer, or potential solution. Share specific examples or stories that illustrate these insights, and support them with data or facts where possible. This demonstrates your deep understanding of the market and positions you as an expert.
Share the non-obvious insights or learnings you've gained about the problem, customer, or potential solution. Be specific and provide examples or stories to illustrate these insights.
Reinforce your unique insights with relevant data, statistics, or facts that support your claims and demonstrate your deep understanding of the market.
Provide a detailed calculation of your potential market size, including the number of potential users or customers, pricing assumptions, and comparable products or services. Walk investors through your methodology and assumptions, positioning yourself as an expert in your market.
Provide an estimate of the number of potential users or customers for your product or service, and explain your methodology for arriving at this number.
Explain your pricing strategy and assumptions, including how much you plan to charge users or customers, and why this pricing is appropriate based on the value you provide or comparable products/services.
Identify and compare your product or service to similar offerings in the market, explaining how your pricing and value proposition align or differentiate from these comparable products or services.
Clearly state the amount of funding you are seeking and how you plan to use it to achieve specific milestones or goals within a defined timeframe. Provide social proof by mentioning any existing investors or commitments, and confidently ask for the investment.
Clearly state the specific amount of funding you are seeking from investors.
Explain the specific milestones or goals you plan to achieve with the requested funding, and provide a timeframe for accomplishing these objectives (e.g., within the next 18-24 months).
If applicable, mention any existing investors or commitments you've already secured. This social proof can increase confidence in your company.
After outlining the funding amount, milestones, and any social proof, confidently and directly ask the investors for the investment.