Pitch Preparation Routine
You can customize this routine to suit your needs, so anything you don't like, change or skip it!
Craft a Concise Explanation
Develop a clear and concise explanation of what your company does. This should include a two-sentence description and a specific example that illustrates your product or service in action. Aim for clarity and simplicity, avoiding jargon or overly technical language.
Highlight Your Team's Strengths
Showcase the expertise and credentials of your team members. Highlight their relevant accomplishments, experiences, and how they've personally encountered the problem your company is solving. This builds credibility and demonstrates your team's ability to execute the vision.
Demonstrate Traction
Showcase the progress and momentum you've achieved since starting your company. Highlight key milestones, metrics, or achievements that demonstrate your ability to execute and make progress quickly. Quantify your traction where possible, and be sure to include the timeframe in which these accomplishments were achieved.
Share Unique Insights
Reveal the unique insights or non-obvious learnings you've gained about the problem, customer, or potential solution. Share specific examples or stories that illustrate these insights, and support them with data or facts where possible. This demonstrates your deep understanding of the market and positions you as an expert.
Calculate Market Size
Provide a detailed calculation of your potential market size, including the number of potential users or customers, pricing assumptions, and comparable products or services. Walk investors through your methodology and assumptions, positioning yourself as an expert in your market.
Make the Ask
Clearly state the amount of funding you are seeking and how you plan to use it to achieve specific milestones or goals within a defined timeframe. Provide social proof by mentioning any existing investors or commitments, and confidently ask for the investment.
- 💪ClarityA concise and clear explanation helps investors quickly understand what your company does, increasing their interest and engagement.
- 💪MemorabilityA specific and vivid example makes your pitch more memorable and helps investors better grasp the value proposition of your product or service.
- ✨CredibilityHighlighting your team's accomplishments and relevant experiences builds credibility and demonstrates your ability to execute the vision.
- 💪Investor ConfidenceSharing personal experiences related to the problem you're solving shows your deep understanding and commitment, increasing investor confidence in your team.
- 💪Execution AbilityDemonstrating traction and progress showcases your team's ability to execute and deliver results, increasing investor confidence in your potential for success.
- 💪MomentumHighlighting milestones achieved in a short timeframe demonstrates the momentum and speed at which your company is moving, which is attractive to investors.
- 💪ExpertiseSharing unique insights positions you as an expert in your field, increasing investor confidence in your ability to navigate the market and overcome challenges.
- 💪DifferentiationNon-obvious insights and learnings help differentiate your company from competitors and demonstrate a deeper understanding of the problem and solution.
- 💪Market UnderstandingProviding a detailed market size calculation demonstrates your deep understanding of the market, potential customer base, and pricing strategies, positioning you as an expert.
- ✅CredibilityWalking investors through your methodology and assumptions builds credibility and shows that you've done your homework, increasing their confidence in your ability to execute.
- 💪Clear ExpectationsClearly stating the funding amount and intended use sets clear expectations with investors, increasing transparency and trust.
- 💪ConfidenceConfidently asking for the investment demonstrates your belief in your company and your ability to execute on the stated milestones, which can be attractive to investors.
What do I need to start this routine?