As a product manager, your number one job is to obsessively understand your customers' problems. This protocol will remind you to always be listening to your users.

Product managers often delay decisions out of fear, indecision or wanting more information. This causes huge value destruction. This protocol will train you to make snappy decisions.

It's crucial for PMs to say 'no' to ideas, requests and suggestions that don't align with the customer. This trains you to say no firmly yet positively.

While solving customer problems is crucial, don't forget to delight your users by appealing to their emotional and social needs. This will inspire longterm loyalty.