Welcome to Protocols
Our Story
Building the Future of Personal Development
Established in 2024 by Joe Cole, Roanne Hurley, and Kale Panoho, Protocols represents the culmination of our years of experience in revolutionizing how the world's elite organizations enhance athletic performance. In our last company, we created the first customizable software platform in the Human Performance Optimization category, ultimately shaping how elite organizations define, track, and collaboratively enhance athletic performance.
Our software became the cornerstone solution for premier sports teams, Olympic committees, and even elite military units, renowned for its unparalleled capabilities in monitoring, tracking, centralizing, and analyzing data across the spectrum of human performance.
Building on our extensive experience in creating custom systems to capture and communicate data representing each elite organization's unique model of performance, we recognized a gap in what was available for individuals. Despite the abundance of expert knowledge freely available online, there was no seamless solution for individuals to integrate this wealth of information into their daily lives.
- Protocols founded
- 2024
- Life-Long-Executors on team
- 8
- Goal # to unleash by 2026
- 100M
Our Values
What We Stand For
We are on a mission to create a world where everyone can effortlessly integrate life-changing wisdom into daily habits, through technology, so that each day shapes a life you are proud of.
- First Principles Thinking
- Start with what you know to be true and strive to innovate beyond conventional norms, always seeking opportunities for improvement.
- And not OR Mindset
- Embrace both hard work and rest, recognizing the importance of balance in fostering growth, both personally and as a team.
- Have a Goal
- Set clear goals and stay focused on them, while remaining adaptable to change when necessary, guiding our journey towards continuous improvement.
- Uncover Your Potential
- Encourage thinking big and pushing boundaries, acknowledging that greatness is achievable regardless of our origins or limitations.
- Dare to Be Your Best Self
- Value diverse perspectives and pathways to success, fostering an environment where individuals can excel while supporting and uplifting others.
- Balance Short-Term and Long-Term Thinking
- Maintain a dual perspective, considering the immediate impact of our actions as well as their long-term implications.
- Neutrality
- Maintain a neutral stance, promoting diverse perspectives and content without imposing judgment or bias.
Our Team
Meet the Founders
From our humble beginnings in Aotearoa, New Zealand, we are a team of three who are passionate about helping people unleash their potential.
Joe Cole
Co-Founder / CEO
Christchurch, New Zealand
Roanne Hurley, PhD
Co-Founder / COO
Christchurch, New Zealand
Kale Panoho
Co-Founder / Head of Growth
Wellington, New Zealand
Want To Be Part of Our Team?
- "We have an incredible opportunity to meet inspiration with action and create software that acts as a catalyst for change around the world."
- "As a lifehacker, full-life learner, its a cool thing to build a community for me and someone like me."
- "Its a first-of-its-kind."
- "I believe that Protocols has the potential to improve the lives of millions of people by alleviating routine decision fatigue and taking the guesswork out of lifestyle design."
- "I am excited to do my bit to help the platform develop into the awesome thing it should be!"
- "I want to build something users love deeply because it helps them achieve what they never even thought was possible for themselves."
- "I have been doing what Protocols was made for myself for over seven years with mediocre success. Now that an actual product exists that will help me with my self-experimentation, I want to help build it."