Welcome to Protocols

We are on a mission to empower individuals who seek knowledge, are driven to take action, and want to live their best life. We exist to help you unleash your potential.

Our Story

Established in 2024 by Joe Cole and Roanne Hurley, Protocols represents the culmination of our years of experience in revolutionizing how the world's elite organizations enhance athletic performance. In our last company, we created the first customizable software platform in the Human Performance Optimization category, ultimately shaping how elite organizations define, track, and collaboratively enhance athletic performance.

Our software became the cornerstone solution for premier sports teams, Olympic committees, and even elite military units, renowned for its unparalleled capabilities in monitoring, tracking, centralizing, and analyzing data across the spectrum of human performance.

The Inspiration

Building on our extensive experience in creating custom systems to capture and communicate data representing each elite organization's unique model of performance, we recognized a gap in what was available for individuals. Despite the abundance of expert knowledge freely available online, there was no seamless solution for individuals to integrate this wealth of information into their daily lives.

Determined to fill this void, we want Protocols to empower life-long executors to access and easily integrate knowledge and advice from sources they trust into their daily routines. With expert protocols, actionable insights, and advanced visualization capabilities, Protocols offers a new approach to optimizing your day and enhancing the aspects of your life important to you.

What Sets Protocols Apart?

  • Your Choice

    Explore a diverse range of expert insights, ensuring that you have access to advice that resonates with your interests, goals, and needs.

  • Instant Implementation

    Go from learning to doing and have the actionable content there as a reference. We remove the barriers to starting so you can take action and learn what works best for you.

  • Inspired By

    We retain the link to the original creator of the content, promoting transparency, trust, and support for creators. When you engage with any Routines or Plans you'll know exactly who inspired it.

  • A Revolutionary Day View

    Experience a day visualization unlike any other, spanning the entirety of your day and designed for rapid adjustment to meet the unique demands of planning and living each day.
Protocols founded
2024
Life-Long-Executors on team
8
Goal # to unleash by 2025
1M

Our Values

We are on a mission to create a world where everyone can effortlessly integrate life-changing wisdom into daily habits, through technology, so that each day shapes a life you are proud of. These values guide us:

First Principles Thinking
Start with what you know to be true and strive to innovate beyond conventional norms, always seeking opportunities for improvement.
And not OR Mindset
Embrace both hard work and rest, recognizing the importance of balance in fostering growth, both personally and as a team.
Have a North Star
Set clear goals and stay focused on them, while remaining adaptable to change when necessary, guiding our journey towards continuous improvement.
Uncover Your Potential
Encourage thinking big and pushing boundaries, acknowledging that greatness is achievable regardless of our origins or limitations.
Dare to Be Your Best Self
Value diverse perspectives and pathways to success, fostering an environment where individuals can excel while supporting and uplifting others.
Balance Short-Term and Long-Term Thinking
Maintain a dual perspective, considering the immediate impact of our actions as well as their long-term implications.
Neutrality
Maintain a neutral stance, promoting diverse perspectives and content without imposing judgment or bias.

Our Team

From our game designer and senior software engineer dedicated to crafting immersive user experiences, to our self-taught programmer who's made waves with tutorial apps boasting over 3 million downloads, and our senior engineer whose work has graced prestigious Apple events, our team is a powerhouse of talent. Add to the mix our productivity enthusiast who penned a human operating manual, a seasoned entrepreneur and growth hacker instrumental in platforms like TikTok, an up-and-coming developer solving complex problems, and our world-class design team overcoming formidable UI challenges - together, they're shaping the future of Protocols with creativity, expertise, and unwavering dedication.

  • Joe Cole

    Co-Founder / CEO

    Christchurch, New Zealand

  • Roanne Hurley, PhD

    Co-Founder / COO

    Christchurch, New Zealand

Want To Be Part of Our Remote Team?

Who are dedicated to finding ways to unlock human potential:

  • "We have an incredible opportunity to meet inspiration with action and create software that acts as a catalyst for change around the world."
  • "As a lifehacker, full-life learner, its a cool thing to build a community for me and someone like me."
  • "Its a first-of-its-kind."
  • "I believe that Protocols has the potential to improve the lives of millions of people by alleviating routine decision fatigue and taking the guesswork out of lifestyle design."
  • "I am excited to do my bit to help the platform develop into the awesome thing it should be!"
  • "I want to build something users love deeply because it helps them achieve what they never even thought was possible for themselves."
  • "I have been doing what Protocols was made for myself for over seven years with mediocre success. Now that an actual product exists that will help me with my self-experimentation, I want to help build it."
Join our team