A routine to understand and navigate the four levels of product market fit. Benefits include:
Clarity on where you are in the product market fit journey
Knowing what to focus on at each level to make progress
Identifying warning signs that you may be stuck at a level
** About Todd Jackson**
Todd Jackson is a Partner at First Round Capital. Before moving into venture capital, he played a crucial role as VP of Product and Design at Dropbox, guiding the company until its IPO in 2018. Prior to Dropbox, Todd led product management for Twitter's Content and Discovery teams after selling his startup, Cover, to Twitter in 2014. Before Cover, Todd oversaw product development for Facebook's Newsfeed, Photos, and Groups. He kickstarted his career at Google as an associate product manager and eventually led product for Gmail, witnessing its growth from beta to 200 million users.
** Topics Covered**
Why product-market fit (PMF) matters
First Round Capital's four-part PMF framework
Level one: Nascent product-market fit
Level two: Developing product-market fit
Level three: Strong product-market fit
Level four: Extreme product-market fit
Examples of companies at each level
How to know if you're stuck at a level, and how to get unstuck
What to change if you're stuck: persona, problem, promise, and product
The goals and challenges at each stage
3 Protocols in this Routine
Understand the Four Levels of Product Market Fit
Identify Signs of Being Stuck at Your Current Level
This routine covers the four levels of product market fit that B2B startups progress through. Learn the benchmarks and signs of each level, and strategies to move to the next.
** Benefits:**
Understand the journey of finding product market fit
Identify which level your startup is currently at
Get specific tactics to progress to the next level
** About Todd Jackson**
Todd Jackson is a Partner at First Round Capital. Before moving into venture capital, he played a crucial role as VP of Product and Design at Dropbox, guiding the company until its IPO in 2018. Prior to Dropbox, Todd led product management for Twitter's Content and Discovery teams after selling his startup, Cover, to Twitter in 2014. Before Cover, Todd oversaw product development for Facebook's Newsfeed, Photos, and Groups. He kickstarted his career at Google as an associate product manager and eventually led product for Gmail, witnessing its growth from beta to 200 million users.
** Covered in this Episode:**
Why product-market fit (PMF) matters
First Round Capital's four-part PMF framework
Level one: Nascent product-market fit
Level two: Developing product-market fit
Level three: Strong product-market fit
Level four: Extreme product-market fit
Examples of companies at each level
How to know if you're stuck at a level, and how to get unstuck
What to change if you're stuck: persona, problem, promise, and product
The goals and challenges at each stage
3 Protocols in this Routine
Understand the Four Levels of Product Market Fit
Identify Signs You Are Stuck at Your Current Level